Creating a Great Business Card in 5 Points
The creation of a business card is an important step for all companies. This small tool is the mirror of a professional’s activity. To give your customers tailored advice, we offer you to navigate through 5 essential points.
Using Correct Information
A successful business card, requires the usage of correct information.
one of the most important cornerstones for a high quality professional card, is the recognition of essential elements to transcribe on the card. The logo being one of these key elements, is the first to place on the card, thus representing the image of your professional prospects.
The company’s contact information, such as name, address or contact information, must be displayed. Such useful information must be accompanied by the name of your client, his position in the company but also his phone number and/ or his electronic contact details. The tool in question must respond to everyone’s requests, which is why it is important to pay attention to the written word.
Respecting the Graphic Charter
The business card is primarily a visual communication medium. It conveys information, but also a brand image. As with all printed tools used by a company, it is crucial to follow the graphic charter sent by your customers. This will allow the cardholder to immediately identify your client’s business and remember it. If the latter receives a business card in the company’s colours, he will be able to easily identify it when he sees another printed tool such as a poster.
Using a Standard Format
In all impressions, favouring an original and creative formats is always a welcomed idea. Nevertheless, for a business card printing, it is advised to use classic formats.
The standard format for a business card is a straight cut (rectangle) of 8.5 x 5.4cm. While a name card can be printed in an original way, such as a circle, consumers’ habits should be kept in mind, for such habits will allow you to communicate with your clients in a more effective manner.
Furthermore, the creation of the said cards, requires choosing its orientation. The same rule can be applied here as well : do not stray away from consumers’ habits. Thus, it is advised to opt for a landscape orientation of the business card. The vertical format is a quite original design, however the general public is not usually used to reading information printed on this type of card design.
Selecting Elements Relating to the Company’s Activity
A business card is the mirror of your client’s activity. This is why it is primordial to correctly reflect one’s professional activity. The graphic elements of the business card, whether icons or colours, should be in perfect harmony with the main activity of your client or his company. For example, a name card printing designed for a florist, must find the sweet spot, between a cunning representation of nature and a creative business card. Conversely, for a luxury store you will have to rely on neutral colors such as black or gray.
In addition to the colours of the business card, it is important to choose the graphic elements to insert (pictograms, illustrations, etc.). These elements will bring a touch of originality, while allowing the content to be coherent, which will make it easier to identify the activity presented on the card.
Making the Right Production Choices
The production of a business card involves printing choices: support, lamination, as well as printing options (3D varnish, gilding, etc.) It is also essential to choose the right paper. Your customers will have the choice between a classic paper or an original, creative paper.
It is advisable to choose a medium of 350g/m², which will give a much more qualitative aspect, therefore providing a positive impact on the image of the company.
When it comes to laminating your card, it is important to choose a lamination adapted to the support and shades of the business card. For instance, if your customer wants a dark card, do not offer soft touch lamination, as it tends to dull the colors printed on your card. However, if your piece is colourful, choosing a matte lamination would be better than a gloss one.