How To Create A Strong Brand Personality (And Why It’s Important) Part Three

3. If Your Brand Were A Person… 

This is a bit on the nose, but it helps to visualize your brand as a living, breathing human to create a brand persona. If you can’t decide what direction to take your brand personality, try to imagine that your ideal brand is a real person and you’re meeting them at a party for the first time. Ask yourself these questions: 

How does your brand greet you? - Do they give you an enthusiastic, “Hi, how are you?” or a nonchalant “sup”? Do they shake your hand formally or go straight in for a hug? 

How does your brand act? - Does your brand get straight to the point? Do they like to crack jokes? This can help you understand your brand voice. 

What does your brand talk about? - What topics interest your brand? Do they stick to socially-acceptable conversations or do they push limits? Do they spend their time teaching or listening? 

What does your brand wear? - Are they dressed for appearances or comfort? How many accessories do they have? What colors do they have? This can provide valuable hints for shaping your visual identity.

Of course these questions don’t answer everything you’ll need for your brand personality, but once you have a solid idea of who your brand is, the rest of the details follow. Use them as a starting point and continue to build on them until you have outlined a complete, comprehensive brand personality for your business. 

No Brand Is An Island

How people perceive your brand is subjective. But that doesn’t mean you have to leave it to chance. By actively understanding and shaping your brand’s personality you can take your brand reputation into your own hands.

Knowing the brand personality that works best for your brand is one thing, but translating that personality into your brand logo design, website and merchandise is another. Once you know what you’re trying to achieve you can bring your brand personality to life in all aspects of your branding.