How To Create A Strong Brand Personality (And Why It’s Important) Part Two
What Is Brand Personality?
Brand personality is a set of characteristics attributed to a brand in the eyes of a customer. A brand’s personality is what shapes the public perception of a brand based on how it acts, what it says and what it looks like.
So, when we say “brand personality,” we’re talking about the company’s reputation or demeanor (or the impression that psychotherapists call “felt sense”). Basically, how does the brand come across to both new and old customers?
How To Develop The Best Brand Personality For You
As we said above, while the goals of brand personality may be the same for everyone, the approaches should be molded by your unique business. In other words, the destination is the same, but how you get there depends on you.
Read the 3 tips below to help you create the best brand personality design for you.
1. Cater To Your Target Customers
The top priority in your brand personality is meeting your target customer’s preferences, even more important than your own preferences. Ideally you already have a firm grasp on who your customers are and what they want, but regardless gathering quantitative customer data can reveal insights you never would have guessed on your own.
2. Make A List Of Adjectives To Describe Your Ideal Brand Personality
This is a quick exercise designed for first-timers in branding to help get the creative juices flowing. If you’re having trouble deciding on your traits, make a list of adjectives describing your perfect brand personality. Listing words like “youthful,” “energetic” and “passionate,” can help you hone in on the greater personality, and words like “inexpensive,” “convenient” and “user-friendly” can help you solidify your value and carve out a place in your market. For example, "Selling inexpensive self-inking stamp"
Just remember to keep your target customers in mind, specifically their preferences and expectations. The words on this list should appeal to them more than you.
