Even if communication is more and more digitized, the paper business name card remains an essential support for prospecting. It is important to take care of this tool so that your contact will want to look at it and keep it. In order to leave a lasting trace of your visit, we give you 5 precious tips to create effective professional business cards. 

1) Define The Format 

Vertical or horizontal? It does not matter. The horizontal business namecard printingallows you to organize your information on the right and left sides of the card, while the vertical business name card requires you to arrange the information one below the other. 

The most common format corresponds to the standard size of a bank card, i.e. 8.5 cm x 5.4 cm. Practical because it can be inserted in any wallet! The advantage: without altering the standard format (and its advantages), it is possible to choose rounded corners on 1, 2 or 4 sides. 

The double card format is printed on both sides and therefore allows you to communicate on a double surface. Be careful, however, to devote one side to essential information so that your business name card is effective. 

More personal, the square format business name cards (either with the dimensions 70 x 70 mm, or 55 x 55 mm) are more worked. They are often the object of a specific graphic design and a harmonious organization of their contents.