How To Create A Successful Business Name Card Part Two

2) Choose The Paper 

The paper you choose for your business name card has a capital importance because it conveys the image of the company.

For a pleasant touch and a good grip, choose a coated paper (glossy or matte) with a minimum thickness of 300gr. For a more institutional activity such as a lawyer, physiotherapist, notary... your choice can be directed towards a textured paper. 

To Avoid : 

- Low-end or too thin papers. 

- Bristol board is slippery to write on. 

- Printing and cutting "home-made". 

3) Optimize The Content 

As far as the content of your business name card is concerned, you should limit yourself to the essential information. These must answer three main questions: Who? Who? What? What? How? 

- Who? indicate the name of your company, your first and last name. 

-What? Specify the activity of your company and your function. If possible, describe your "Unique Selling Proposition", i.e. what makes your company different from others. 

-How do you want to be contacted? Fill in your contact information to reach your company as well as your direct contact information. 

Don't: 

- Your business name card is not an advertising insert, get to the point. 

- The term "manager" is not a function, use instead sales manager, general manager... 

- Put your photo on the business namecard, unless you are an artist and your face is your product.