The Criteria of Successful Business Cards Part One

Not all business cards are going to be successful. Some of them are either boring or not attractive enough. But what makes a business card good? 

#1 Original Concept 

Just like a logo or website, the business card also requires an original, overarching concept that goes far beyond the placement of rows and columns of text. Every business card has two sides.  

Please take advantage of them and play skillfully with them. Give each side an incentive to turn the card and discover the other side. This can be done through incomplete sentences or a series of images. 

Symbols or color games can also increase curiosity to take a closer look. Place your business card cleverly in the overall concept of your corporate design. 

#2 Creative With The Formats 

Dare to venture away from the classics and play with the charms of the different formats. Rectangular, round, square, with round or pointed corners - every shape has a message and should primarily fit your brand. The almost unrecognized rectangular format offers the option of using the map in landscape or portrait format. This opens up sophisticated ways of design. You won't believe how versatile the classic business card format can be. 

Even entirely out of the way, individually punched shapes enjoy growing popularity, give your business card printing an extra dose of creativity and let them stand out.  

Interactive DIY cards call for handicrafts through perforated markings. In this way, simple cards become small airplanes or animals that stay in your head very securely. Industry-specific associations like in the example of the cinema ticket are suitable for small experiments.