The Criteria of Successful Business Cards Part Two

#3 Play With The Feel 

Do not choose the material of the business card until you have decided on a design because both should complement and harmonize with each other. Again, you are spoiled for choice.  

Your budget plays a crucial role. The range of printing companies has grown enormously. Papers of different thickness and quality, with relief or texture, all sorts of teasing coatings, or maybe even colored or transparent plastic give the card a haptic component that should not be underestimated, especially in times of online communication. 

Of course, you can also completely detach yourself from the classic materials and use wood, fabrics, or metals as the basis for the cards. Wood gives the card even more weight in the truest sense of the word, looks noble, and of high quality. 

#4 Surprise Bonus! 

Surprise your contacts and give them more than they expect. For special events, for example, it is a good idea to print a limited edition of good business card printing that bring something extra along with your information. This can be a discount code or participation in a competition. Get creative! 

Final Thoughts 

Combining the four listed components opens up endless possibilities to create a strong business card design and thus attract attention. However, in the land of plenty of design means never forget that your business card should always fit into the overall concept of your brand. Stick to your own corporate design guidelines because nothing is more unforgivable than inconsistency in the corporate identity and the resulting diffuse brand image. Strengthen your recognition by relying on uniformity for your business card and using it as an entry ticket to your brand world.