Consumerism believes that increasing one's consumption of products and services purchased in the market is often a positive objective. It also assumes that one's well-being and satisfaction are linked to the acquisition of consumer goods and belongings. It has to do with the fact that consumer spending is the primary driver of the economy and that motivating consumers to spend is a significant policy priority. Consumption, in this opinion, is a positive event that promotes economic development.
But how has graphic design influenced consumer behavior? The use of commercials and ads encourages consumerism. Advertisements, in the beginning, were not like the ones we see today. They would be published in newspapers alongside explanations and will be devoid of many visual elements. When colored printing became more popular and affordable in the late 1800s, we started to see more visual advertisements in past we only had those boring black and white namecards thanks to technology advancement now we have colorful namecards available. Posters have become a common way to draw customers. People have begun to doubt the ethics of advertising as a result of this. Are they manipulative in some way? These are possible questions to ask.
In my opinion, advertisements are deceptive because they tend to unconsciously target us and make us feel like we need to be able to reach impossible expectations and that their product is the only way to do so. Advertisements must, in specific ways, depend on our conceptions to convince us to buy.
Merits and Demerits of Consumerism
Consumerism can be advantageous and disadvantageous. Let's have a look at the merits and demerits of consumerism below;
According to advocates of consumerism, consumer spending will push an economy forward and contribute to increased output of goods and services. A rise in GDP growth can occur as a result of increased consumer spending. Market trust charts, retail sales, and personal spending expenses all show signs of healthy consumer demand. Business owners, industry staff, and raw material owners may benefit from consumer goods purchases, either directly or by downstream buyers.
Consumerism is often criticized for its cultural implications. Consumption, according to others, may lead to a materialistic culture that ignores other values. Traditional modes of production and lifestyles can be replaced by an emphasis on consuming increasingly expensive products in greater quantities.
Consumerism is often linked to globalization because it encourages the manufacture and purchase of internationally traded products and brands, which may be incompatible with local cultures and economic trends. Consumerism can also encourage people to take on more debt than they can afford, contributing to financial problems and recessions. It is one of the reasons why it has badly influenced society.
Consumerism is also often criticized for psychological reasons. It is blamed for rising status anxiety, in which people feel stressed as a result of increased competition for social status due to their constant desire to consume more.
In conclusion, consumerism has had both a positive and negative impact on the minds of many people. Due to consumerism, many people want to have the latest designs available, which might lead to tension arising if they cannot meet the standards.