5 Design and Print Tips for Amazing Stickers


Don't underestimate the potential and impact of a sticker, particularly when it comes to growing your brand. It may be small, but it can be a very useful tool for you, especially if you have a limited budget for the marketing and promotion of your product or service.


There are a variety of ways to make and distribute stickers that are both innovative and cost-effective. You can hand them away as freebies to passers-by, use them when purchases are made by customers, combine them with flyers or brochures as a discount, and so on. With a sticker, you can be as imaginative as you want.


However, first and foremost, you must ensure that the material quality of your sticker is of the highest possible standard in order to produce the desired impression and make a strong effect on your target audience. Here are a few simple but essential pointers for sticker printing.


1. Keep a Minimalistic Style

Don't go overboard on the sticker design. Maintain a clean and clear appearance so that customers can quickly find the detail they need from your sticker rather than being confused by unnecessary design elements. Do not input too many elements in the design, especially if they make it look cluttered or hinder the reader or recipient of it from getting the important message that you want to convey with the sticker.


2. Make it Readable

Since the sticker is intended to convey a specific message, make sure it is simple to read. The legibility of a sticker is determined by the font used as well as the colours used, especially the background and text colours. If a sticker's backdrop is bright, the text must be black. This also extends to the reverse case to maintain legibility.


3. Use CMYK Colour Processing

You've already heard of RGB and CMYK, which are the two most popular colour processing methods for expanding the palette. To produce the best results with correct colours, it is recommended that you design and print in CMYK colours.


Since most printers use these colours for their inks, it's better to use CMYK colours. Make sure you design with CMYK colours as well to keep it in sync for the best results.


4. Bleed Area

Never forget about the bleed area, which is the area along the sticker's edge that is left blank. Make sure you include the bleed area of your sticker template before handing it over to the printing shop so you can get a more evenly spaced stack of stickers. After sticker printing, the optimum bleed area for trimming is typically about 5 mm.


5. Never Forget to Proofread

Check the design, as well as the pronunciation, punctuation, and capitalization in the text, to ensure that there are no errors and that the design is ready to use. It's best to seek the help of people who aren't familiar with your work to find any flaws in your style. Many consumers underestimate the value of proofreading, and as a result, their chances of selling and thriving are diminished.