Difference and Pros & Cons of Traditional and Digital Marketing


Both digital marketing and traditional marketing are used by businesses and companies these days. Of course, the two of them are effective depending on how you implement the strategy for a campaign. Although, sometimes it is quite confusing to choose which one to use for your campaign. In order to make a decision, you need to first truly understand the difference between digital marketing and traditional marketing, which will be explained in this article.


The Difference Between Digital and Traditional Marketing

One of the easiest ways to differentiate digital marketing and traditional marketing is of course the medium used.

Traditional marketing, as the name suggests, uses traditional media, usually printed ones like newspapers, magazines, flyers, brochures, and so on. But traditional marketing also uses channels like television, radio, phone, and more.

On the other hand, the digital marketing approach uses digital media like websites, blogs, social media, and others.


Pros of Traditional Marketing

Traditional marketing does not necessarily mean that it is outdated. It just has been around for longer. Although, it is true that traditional marketing is often underestimated by marketers these days.


Traditional marketing is regarded as impactful and easy to understand. They are simple. For example, billboards and TV commercials. We are all familiar with it, and it is still an effective method of marketing.

Printed marketing materials like newspapers or magazines are more permanent and tangible, which is sometimes more valued by certain individuals, especially if your campaign is targeted toward older demographics. Thus, it makes it more memorable.


Cons of Traditional Marketing

Unfortunately, traditional marketing in Singapore is more difficult to measure once the campaign is done. On the other hand, digital marketing has tools that readily track the activities that happened in a campaign and can display data results quickly for evaluation. Other downsides of traditional marketing are that it can get really expensive, for example, TV commercials or putting up an ad in a magazine. Also, with traditional marketing, it is almost impossible to interact directly with the consumers.


Pros of Digital Marketing

Digital marketing has a very great potential as we are now in the digital era. Millions of people are active on the internet every single day, and they spend a lot of time on their phones on average daily. You have a lot more options for engagement with digital marketing as there are various digital marketing channels to choose from. It is also easier to know whether or not your campaign is going in the right direction by real-time responses from your target audience. Of course, it is also easier to measure the success metrics of the campaigns with readily available tools.


Cons of Digital Marketing

Of course, digital marketing is not all perfect. There are several downsides to it too. For instance, digital marketing can somewhat annoy some users. Think about those big ads that hinder you from your scrolling experience, or seeing a paid content that does not really concern you. Also, contrary to traditional marketing, digital strategies are fleeting and not permanent. When people scroll past by it, it is gone and cannot be seen again most of the time.


Hopefully, you will get a better idea of traditional and digital marketing now. So, which type of marketing would you prefer to do for your business?