Despite the rapid advancements in graphic design technologies over the last few decades, the pressures on today's graphic designers have grown as a result of digital media and expanded needs. Graphic design of some kind necessitates a collection of skills and techniques. Some designers specialise on a single region, while others concentrate on graphic design styles that are somewhat similar.

Nonetheless, the market is constantly changing, which ensures that designers must be able to adapt and improve for the rest of their lives in order to stay up with the new product developments and specifications. Understanding the different forms of graphic design will help you specialise and find your niche, whether you're a beginner or a professional graphic designer. 

Brand / Visual Identity: 

Individuals, small companies, and big enterprises all have their own special storey to tell. It's time to give these tales a voice after they've been crafted. A graphic artist will assist with this. They collaborate with the customer to create a visual picture of their brand (brand identity) in order to bring forms, colours, and photographs to life in their plot. They intend to leave an enduring impression of the company in the minds of the viewer by the deliberate use of imagery. 

Marketing & Advertising Graphic Design: 

The majority of people equate graphic design with designs for publicity and advertisement. To reach into their target audience's decision-making process, businesses rely on active marketing campaigns. People are engaged by great ads because of their desires, needs, understanding, and happiness with a product, service, or brand. Graphic design aids organisations in promoting and communicating more efficiently because people will often find visual content more entertaining. 

Publication Graphic Design: 

Long-form articles that engage with an audience via public circulation are known as publications. Traditionally, they have become a paper medium. Think of novels, journals, magazines, poster printing and catalogues as models of publication style. Digital printing, on the other hand, has lately seen a substantial increase. Publication graphic designers’ partner with editors and publishers to create formats that incorporate deliberately chosen typography and associated artwork, such as photography, graphics, and illustrations. Publication designers may work as freelancers, as representatives of creative agencies, or as employees of a publishing house.  

Typeface Design: 

If you've ever dabbled in the world of planners and bullet papers, you've also come across the art of lettering. Many stationery addicts, in particular, are well-versed in these forms of graphic design and the numerous techniques used to produce exquisite pieces of art using the written word. Typeface construction necessitates a working knowledge of typography, which is the science of lettering at its heart. Making the correct form selection will immediately convey your message. A weak form option, on the other hand, can be jarring, irritating, and sometimes unreadable.

Remember the FedEx logo. Isn't that what you're picturing right now? It's because their identity is so powerful that only hearing the company's name will conjure up a vivid, detailed picture in your head. The trick is to combine beauty with clarity. 

Motion Graphic Design:  

Action graphics, simply put, are graphics that move. Animation, music, typography, graphics, video, and other effects used in web media, tv, and film are examples of this. The success of the medium has soared in recent years as technology has advanced and video content has taken centre stage. Designers who specialise in motion graphics are relatively new to the industry.

Previously exclusive to television and film, technical advancements have shortened manufacturing times and lowered prices, rendering the art form more available and affordable. Motion graphics is also one of the newest modes of architecture, and it can be used on all digital platforms, opening up a slew of new possibilities.