Digital Marketing: Definition and The Types That are Often Used


The use of the internet is high as ever. More and more people are now active on various platforms, especially social media. This makes digital marketing very popular. It is highly believed that digital marketing is an effective way of reaching the target audiences of a brand now. What makes digital marketing different from traditional marketing? How to conduct proper digital marketing in Singapore? Learn about digital marketing 101 here.


What is Digital Marketing?

The definition of digital marketing is not much different from traditional marketing as they have the same purpose. However, the focus of digital marketing is using digital or electronic means of reaching the target audience. Digital marketing strategies are implemented on digital channels like social media, search engines, email, websites, and others in hopes to be able to gain the attention of prospects.


Types of Digital Marketing

1. Search engine optimization (SEO)

One of the most often used digital marketing strategies is SEO. The aim of this strategy is to make your website rank higher on the search engine result page, usually Google. By ranking higher, it is expected that more people will visit your site. This strategy is free and can help your business get brand awareness, eventually improving sales in the end.

For SEO itself, there are three different types of approaches, including on-page SEO, off-page SEO, and technical SEO.


On-page SEO focuses on the content that exists on your website, which is seen by the visitors. Meanwhile, off-page SEO focuses on things that are not on the page, such as backlinks. As for technical SEO, this focuses more on the site back-end and coding.


2. Content marketing

Content marketing is a strategy that utilizes content creation to generate brand awareness, get traffic growth, improve lead generation, and gain more customers. Most people use blog posts for content marketing because it is useful in giving people information about your product and show them your values. This can also be done using ebooks, whitepapers, infographics, and other creative content creations.


3. Social media marketing

Utilizing social media channels for marketing is definitely a smart move. Use popular social media platforms to increase brand awareness, generate a lead, and drive more traffic. You have to know the best social media platform for your target audience in order to do this.


4. Pay per click (PPC)

PPC is quite similar to SEO, but in this strategy, you pay to display an ad on the internet. Most people choose Google Ads so that your website can show on the very top part of the SERP. PPC can also be done on Facebook, Twitter, or even LinkedIn.


5. Email marketing

Email marketing is the fresh way of sending out physical mails or flyers to promote a product. You can promote content, event, discounts, or others and direct potential customers to your website. Email marketing often uses automation, which makes it easier for you to share your promotion content.


There are more types of digital marketing out there, and you can combine several of them at once for your campaign as long as you can predict their effectiveness.