If you have more than 300 followers on Twitter? Then you are an above-average twitterer in the world. Because in some countries, Twitter is still more of a niche platform.

For example, from the current 3 million European Twitter accounts, less than a third are said to be active at all. Besides, 2.4 million Twitter accounts have fewer than 50 followers, so their reach is relatively insignificant.  

But even if Twitter can be described as a marginal phenomenon in some countries, I believe that being able to use Twitter for one's own work is part of the tools of every communication manager! It is all the sadder that Twitter is anything but a tool that is used for granted among communication professionals. 

This Is How Twitter Can Support Communication Work 

So that we don't get ourselves wrong: "Using" Twitter does not mean that every PR person has to maintain an active, private Twitter account, nor does it mean that they have to keep a company account for their company. Both are not necessary, depending on the goals pursued with a commitment and with the effort faced with these goals. 

Twitter As A Research Tool And An Ear To The Market 

Twitter can be used in so many other ways in everyday PR, such as researching influencers and topics. The list function, the followings from well-known influencers and industry-relevant publications, and topic research, for example, via hashtags, can provide exciting insights for your own communication strategy. 

Twitter can also help to get a better feeling for your own target group. I claim that many companies don't know exactly who their target group is and what drives them. Active listening can, for example, help identify which topics are suitable for successful content marketing. 

Easy Contact With Journalists And Other Influencers 

The fact that Twitter is such a niche platform in some countries has advantages for the work of communicators. Online influencers who create and publish their own content, be it in blogs, on Youtube, or other platforms, are often active on Twitter to spread their texts, videos, etc. Due to the relatively small number of active twitterers, it is relatively easy to get in touch personally.  

Some researchers said that Twitter is primarily used by a particular group of people, namely those responsible for communications, journalists, and media representatives. I agree with it. But that's not bad at all, because as a PR person, it is an essential aspect of our work to maintain contact with these groups of people and know which topics are interesting. 

No More Excuses! Get Started Today! 

You don't have to be the flagship twitterer, posting tweets five times a day. You might as well be a silent observer at first. Integrate Twitter into your daily work, open an account, follow a few interesting profiles, such as the communications industry, logo design inspiration, the relevant players from your industry, and exciting personalities.  

Use free tools like Tweetdeck to monitor topics and hashtags. You may be amazed at how many additional communication opportunities can be found for your PR work and how many issues are practically on the road if you take a closer look. Get started right away, and we will hopefully see you on Twitter soon!