The Dos and Don’ts in Designing Your Name Cards
Designing a name card is no child’s play. It takes time, thought and a lot of effort to create a card that will express your business in the most perfect way. Before you start creating the perfect name card check the dos and don’ts in this article.
What to Do:
- Display your logo prominently and make sure people can read it very well.
- Include all of your contact information including links to your social networks so people can connect.
- Use at least one photo. Whether it’s a professional head shot or a photo of your products, statistics show that people are more likely to hang on to a name card with a photo. In addition, if you do a lot of networking events or craft fairs, you’ll know how easy it can be to end up with handfuls of name cards by the end of the night. Make yours stand out among the rest and remind people about you and your business.
- Consider it an investment that is worth it. You don’t have to pay an arm and a leg to get quality, but think twice before going with the “Free” offers from companies that may end up costing you more in the end (with hidden fees or low quality).
- Don’t limit yourself to a cheap, clip-arty template that many other people are using just because it’s cheap. Go with a custom design so that your business stands out.
- Do spell check your name cards before having them printed. There is nothing more unprofessional than handing out a name card where something is crossed out and re-written. That tells people you don’t take yourself very seriously.
What NOT to Do:
- Don’t forget to use both sides of the card. The back should NEVER be left blank! Name cards only allow so much space, so use it wisely and to your advantage.
- Don’t make it too cluttered. There is a fine line between boring and overkill. You want to be somewhere in the middle. Information about how to contact you, what you do, and a visual are perfect.
- Don’t use a promo code or coupon code that is short term unless you plan to give away all of your cards within that time frame. Handing out name cards with an expired promo offer will discourage potential customers from doing business with you because they will fail to have their expectations met.
- Don’t use cheap quality paper. This should be obvious, but if you’re new to the business world, you may not realize the difference.
- Designing your own cards? Don’t forget about the bleed area. Make sure your design is within the proper dimensions so that the words or images aren’t cut off when printed.
- Don’t use low-resolution images. This could make the final product show up grainy or blurry.
What Kind of Name Card is Best For Someone On a Budget?
There Are Three Basic Types of Name Cards:
- Name cards that you print yourself at home on your printer with a kit from a local office supply store (and tear off along the perforated edges).
- Name cards that you get from one of those mass-suppliers because they are “Free” or super cheap (or so it seems). These often use boring templates.
- Name cards that you get from a legitimate printing company that tells it like it is and doesn’t try to lure you in with “free” or “cheap.” These are custom designs that are just for you and 100% unique to your business.
Put all three of these types side by side and the third will ALWAYS stand out and look and feel much better. Better name cards mean better branding for your business, which is ultimately the goal. If you take your own business seriously, others will, too.
Still Not Sure? Ask For Samples Before You Order To See For Yourself!
Name Card Q&A (Commonly Asked Questions):
What Makes A Name Card “Great”?
- A great name card should have only information about YOUR business. If you have to pay extra to remove the print companies logo, that’s not good.
- A great name card should feel like a good name card, not super thin and flimsy. Those don’t hold up well over time and are the first to be thrown away.
- A great professional name card should be full-color, double sided. If you have to limit either of these options, you may want to look elsewhere or you’re just wasting your money.
- A great name card should have the cost clearly spelled out for you before you go through the process and find out there are hidden fees. If it’s “free” it means you’re going to pay for something else down the line. Always find out the end cost first and then decide if it’s worth it.
Q. “What If I Want To Make My Own?”
A. Thinking about printing yourself? Did you know the amount of money you spend on a kit of name cards and ink will probably cost you MORE than if you order professional cards from a company? Ask me for details!