The Dos and Don’ts of Designing Your Brochure Part Two
Don’t : Using the wrong colours.
Continuing from the previous don’ts, remember that CMYK and RGB are two different things. CMYK is best for printing, however, RGB are best for digital use. And not only that, don’t use bright colours or pastel colours against a white background, it will create a hard time for the readers to read.
Do : Understanding colour theory.
If you want to have a contrasting look, you may use complementary colours or if you want the brochure to have a continuous look, you may use a monochromatic colour palette or an analogous colour palette.
Don’t : Forgetting the purpose of making that brochure.
Sometimes a company might forget the reason why they make that brochure, maybe they get distracted or simply still unsure why they are making a brochure.
Do : Focusing the purpose of that brochure
You need to convey a clear message. It is important to make sure that the reader can understand what you are trying to offer through your brochure. For example, if you want to say that you are currently having a sale, explain what promo is being held, when and where. So that readers understand what you are trying to convey to them.
As you can see, there are a few dos and don’ts on designing a brochure, especially with how competitive the market is right now, your company should be able to stand out from the rest. Make sure you don’t forget this article before actually printing your brochure.