E-Commerce: How to Choose Your Payment Solution Part One
When creating your online business, there are many aspects to consider in order to obtain a well-designed and efficient e-commerce site.
Design, content and referencing are essential elements but you will also have to choose the payment method best suited to the needs of your business. In addition, the payment step is essential to getting sales and building your customers' confidence.
Here’s What You Need to Know to Choose the Right Payment Solution for Your E-Commerce.
A simple and transparent payment solution
The credit card is the most used payment method on the internet.
According to statistics and a study conducted in 2018 by Statista, 80% of web shoppers mainly use credit cards to pay for their purchases. Therefore, you should favor modules that include payment by credit card.
Some online payment methods do not require special technical skills and allow you to focus on other aspects of your website development. If your site is designed on a Shopify, Prestashop or Woocommerce platform, many highly intuitive modules are available.
Your payment solution must also provide an intuitive and clear interface that displays a quick overview of payments made on the site. You also need to be able to manage your refunds easily and quickly.
Payment Solutions That Fit Your E-Commerce Business
Your e-commerce business may have specific needs that require a suitable payment method. Do not hesitate to speak directly to your clients to find out their needs and which methods will be most easily used. Here are different types of payments that you need to know.
The Split Payment
It is suitable for large amounts. If the average shopping basket on your e-commerce site is several hundred dollars, you can propose a settlement in several times.
Some online sales sites offer payments in 3 or 4 times. This method makes it possible to convince chilly customers and to reach new potential customers.