8 Key Points in Making Great Brochure

 

Brochure design and printing can be a difficult task. However, the time and money spent creating and printing a decent brochure in Singapore are worthwhile.

You can attain satisfactory performance, increase sales, attract more consumers, and other advantages using a low-cost marketing tool by creating successful brochures. Here are a few pointers to keep in mind if you want to craft and print excellent brochures.

 

1. Add Your Logo

You must include your company or brand's logo in order to ensure better branding. This is often ignored or neglected, but you must remember to use the logo in order for the company to be properly remembered.

 

2. Choose a good font

In your brochure style, do not use more than three different fonts. Using different font styles will just make the brochure seem visually cluttered, which will make it look terrible. Make sure your brochure can be read from a distance by selecting the appropriate font size.

 

3. Paper quality

Choosing the right paper stock with the right quality will have a significant impact on the quality of the printed brochure. A durable paper is needed to create a high-quality brochure. You should still inquire about the paper stocks available from the printing service and choose one that suits your budget.

 

4. Use HQ images

Instead of blurry or pixelated photographs or photos, make sure you show the best-looking ones. Low-quality pictures give off an unprofessional vibe and make you seem unprofessional. Often work in 300 dpi when designing your brochure to ensure that you have the highest quality pictures when printing.

 

5. Make space for the bleed area

There will be a trimming phase after the brochure is printed in the printing process. Relevant details should be kept away from the edges of the brochure template to prevent unintended trimming. It is crucial to have a bleed region so that the trimmed brochures appear more consistent.

 

6. Wisely choose colours

Use colours that reflect and endorse the message you are trying to get across with your brochure. Colour psychology is crucial in marketing because colours can elicit specific feelings in those who see them.

 

7. Concise Content

Do not fill up your brochure's presentation by packing it with so many words. Maintain easy and quick-to-read content. People get discouraged when they see a block of text on a brochure, so if you really need to offer a lot of content, consider dividing it into two columns to make it more enjoyable to read.

 

8. Use approachable wordings

Your brochures must connect effectively to meet your intended audience. You must build a strong buying identity by using language or vocabulary that are readily grasped by your future buyers in order to suit well in your target market. If you use words that are too difficult, people will not be able to understand what you are trying to say. In the end, they will end up throwing your brochure away into the trash bin. Surely, you do not want that.

 

Hopefully, all these points will help you to create a great brochure. Good luck!