Eleven Business Cards Facts You Don't Know Part One
Are business cards a dying medium? Not really, if you do it well and choose a modern and striking design. Business cards help promote your company and stay in the minds of the people you meet.
When setting up and implementing the popular cards, you can choose from countless options and give your brand a modern face in a targeted manner.
We present you 11 facts about the print medium of business cards you are most likely not yet familiar with.
Business Card Trivia
- The first business cards came in 15th century China. They were mainly issued when a professional met someone new or wanted to get into a particular business.
- The first business cards in Europe were around 1600. There were also small city maps on the cards to find the business or workplace of that person.
- By 1800 it was considered impolite to hand out a business card in a room with friends.
- Around 1900 the standard size for business cards was 2 ″ x 3.5 ″, the equivalent of 5.08 x 8.89 cm.
- Today there are 7 standard sizes. The most commonly used size is 85 x 55 mm.
- The business card market is said to be worth around € 3,000,000,000.
- For every 2,000 cards that are distributed, sales can be increased by up to 2.5%.
- Potential customers remember colored business cards 10 times more than simple white variants.
- 40% of small business owners are not very proud of their business card design.
- The most expensive business card comes from Black Astrum and costs 1500 € - per card! The card is set with diamonds.
- Modern business cards work best when they contain nothing more than the logo design, a slogan, and contact information.