Technical SEO is a sub-area of ​​search engine optimization that ensures that search engines can easily access, crawl, and index a page. In addition, companies can use technical SEO to optimize the foundation of their website. That means: You use technical SEO to create the prerequisite for further SEO measures such as OnPage optimization to take effect. 

With Technical SEO, Website Operators Can Primarily Address These Optimizations: 

Optimize URL Structure 

The URL gives users a first impression of what to expect from it. Google also demands that. The search engine requires that a URL communicates what is hidden behind a link. It is essential for site operators to 

  • keep the URL as short as possible and as long as necessary (no more than ten words), 
  • Separate words with a hyphen, 
  • formulate a descriptive URL, 
  • use the focus keyword and 
  • Avoid keyword stuffing. 

It would be best if you also structured the URLs hierarchically. This means: Users should understand why which URL and thus which content is on which level of a page. 

Companies that use the CMS WordPress for their website automatically receive a suggestion of what it could be when creating a new URL. Usually, these suggestions are helpful. Sometimes, however, you can formulate them more shortly and concisely. 

Companies should always put themselves in the shoes of the user when choosing their URLs. You should ask yourself whether users can see at first glance what is hidden behind a URL. 

Our URL https://www.seonative.de/amazon-seo/ shows how short and meaningful a URL can be. 

Users and Google know immediately what to expect from the post. The article's title reveals details about the added value of the article: "Amazon SEO - How your products get a better ranking and higher visibility". However, this information is too extensive for a URL - and would make it too long.