The Essentials of Poster Printing That You Must Be Aware of
Promoting with a poster is one of the best options that you can choose because a poster is an effective tool to communicate any message toward your target audience with interesting visuals and content. Now, that makes the design of a poster important. But other than just the design, the printing process of making a poster is equally crucial. The two steps of poster production work together with each other for the best result in the end.
If you are unfamiliar with designing and printing, you might be slightly worried about how it will turn out. Relax, in this article, you will find the essentials of poster printing and designing that you need to know.
1. Match the Color Processing
Most printers used for poster printing use CMYK inks, which means the printer uses four primary colors that are mixed to create a wider range of colors. The four primary colors used by the printer inks are cyan, magenta, yellow, and black. Meanwhile, the design software that you use commonly set RGB color processing as the default. If you don't change the settings or convert the color processing to CMYK instead of RGB, the colors you see on your screen and the colors you get might be quite different, with inaccuracies in color intensity. If you want an accurate result, make sure that you design it in CMYK instead of RGB.
2. Design Resolution
The overall design and the images inserted into the design must be 300 dpi. Working in this resolution is very critical as it ensures high-quality printing. If your design resolution is lower, you might get a poster that looks pixelated or stretched and it definitely does not look appealing at all. So if you want a poster that looks attractive and can pique the interest of your target audience, make sure that the display of the poster is sharp and crisp.
3. Poster Size
Know the size of the poster that you want to print before you start designing so that you can adjust the canvas size to the poster size that you print. If you design and print in different measurements or even image orientation, then the result won't come out good at all. It is important to first commence research of the potential places for your poster and determine the right size for the spot then design it accordingly.
4. Don't Forget to Check
Do a final check of your design before you leave the printing process to your chosen professional printing service. What you must check during this final designing step is the grammar, punctuation, spelling, and other content related errors; as well as the aspects and elements of design other than the content. Make sure that you are fully satisfied with the design before it goes to the printing process.
Also, it is important to save your work in the pdf format to make sure that there's nothing changed when the design file is transferred to the printing service whether through the e-mail or USB. If you hand it in other formats, there could be changes or shifts in the file that won't make your final result look as perfect as you wanted it to be.