The Essentials of Postcard Printing for Marketing
Perhaps you are more familiar with postcards that are used for personal purposes, like a loved one sending a postcard from a vacation place.
However, did you know that postcard printing can also be meant for marketing? This is called postcard marketing, quite straightforwardly. Even in this digital era, this alternative is still quite relevant.
If you have a small to medium business, we'd love to recommend this for you because this alternative is affordable and at the same time effective.
Also, it's not difficult to make one.
But of course, there are some things that need to be paid attention to.
So, here are some important things to take note of as you design a postcard for marketing.
1. Compose Intriguing Content
In this era, traditional or digital, content is key. It is very important to make sure that the content of your postcard for marketing is planned in the best way possible. Ideally, since a postcard has very limited space, you have to be able to come up with a concise and straightforward copy to deliver the key information effectively to the target audience. For postcard marketing, less is more since people tend to be lazy to read too many words.
2. Choose Bold Colors
Colors play a great role in the design of a postcard because it can heavily affect the target audience. Bright and vibrant colors catch the eyes much easier than dark and dull ones. Also, it can help highlight important parts such as the call to action sentence. Be smart in choosing the colors for your postcard design before commencing the printing step.
High contrast is great, but remember to not overdo it.
3. Print Different Postcard Sizes
The standard size for a postcard is A6. This is pretty small, and sometimes it gets unnoticeable. To avoid getting your postcard dismissed way too early, you can try to make it stand out better by printing your postcard larget. However, try to stick to a size that is still convenient to carry, store, or slip between pages or magazines if that's your method of distribution, and of course into the mailbox as well.
4. High Resolution
Even though a postcard tends to be small, but it doesn't mean that you don't have to pay attention to the resolution. Whatever size you choose for postcard printing, you always have to make sure that you design it in high resolution, including the images that you insert. Work in 300 dpi at the very least so that you can be sure to get a crisp and sharp result upon printing.
Now that you know the essentials for a fuss free postcard printing, you can start to work on it immediately. If you are a first-timer, it is okay to take time to get familiar with designing a postcard. Postcard printing does not always have to be made from scratch. To make it easier, you can try to find a template to cut down the amount of time and effort you have to spend for it.