5 Important Elements in Branding: Part 1

5 Important Elements in Branding: Part 1

A combination of names, words, symbols, signs, designs, and other things put together into branding that identifies a brand of a particular product. Branding also contains identity, character, and perceptions related to the company, product, and customer. A strong brand often comes from the consistent implementation of a branding strategy. Therefore, to develop an effective branding strategy you need strong elements, here are 5 elements that you should focus on branding.

1. Logo
A logo is an important part of branding, like something that is at the centre of your brand identity. It needs to align with all the other elements of your brand identity, as well as the emotional appeal of your brand. This is the part of your brand identity that people will see the most. Indirectly, the logo will be the element that communicates your product. Therefore, it is very important to create a logo that is aesthetic and also contains the value of your brand. The last thing to consider when designing a brand logo is that the logo must be flexible enough to be easy to place on digital advertising media as well as printing advertising such as flyers or brochures.

2. Colour
Don't underestimate this element. If you choose the right colour, it can make a good impression. Products with appealing colours can be more recognized and remembered by customers. Moreover, colour also affects how consumers perceive the personality of the brand. Colour can also affect human emotions. You can study colour psychology to be able to choose the right colour. When you choose a colour, try to choose 1 up to 3 primary colours, do not mix too many colours. If you are still confused about choosing the right colour, you can directly discuss it with a design service in Singapore to choose the right colour for your brand.