5 Simple Steps of Logo Design

 

Designing a logo is not easy, especially if it is your first time. In making a logo, there are a lot of processes that you have to go through in order to make sure that the final logo great and can help you reach the success that you aim for your business.

 

So, let's start with the first stop of logo design in Singapore.

 

1. Come up with a brand story

A logo is a part of branding. Thus, you cannot separate the brand story from the step of making a logo. By coming up with a brand story, it will be easier for you to lay the groundwork for logo design.

For example, start by thinking about why your brand exists and what kind of message that you want to convey to your customers when they see your brand logo. The logo naturally must be able to reflect that with the design and bring forth a certain emotional link with your customers.

 

2. Brainstorming

Once you have set up your brand story, you surely will have a narrative. With that narrative, try to list down the keywords that describe your brand. You can also include additional words that can support that delivery.

From those collections of words, choose 10 that describe your company or brand, and also the brand mission that you have. This will help you create a concept for logo design.

 

3. Logo sketching

From the words that you have collected, you can find inspirations, references, and ideas from the internet or other media for the making of your logo. Based on your research, you can start making the logo by sketching the rough logo first with pencil and paper before transferring it to the digital version. Try to make the logo simple yet impactful, and also don't forget to think of the colours for it as they play a big role in logo design.

 

4. Refine sketch

When you think you have made a good sketch, then the next step that you have to do is refine it digitally using software of your choice. This time, you can add the colours and see if they work, and make several alternatives to see which one is best for your brand.

 

5. Make it scalable

Ensuring the scalability of your logo design is the next important step that you have to do. When you have decided on a final logo design, you have to make sure that they can represent your business on various platforms, whether digital or traditional. And wherever your logo appears, it must be able to look the best. So, you need to make several versions in colour, black and white, and others if necessary for different purposes.

 

Making a logo requires quite a long journey, and a lot of effort needs to be put into it. So, never rush yourself in making a logo. To make sure that it looks good, you can gather opinions from your friends and target audience, process them, and try to improve your design until you get it right.