5 Tips to Make Elegant Brochure for Marketing


You can design and print brochures in a variety of ways to ensure that they not only look fantastic but also perform as effective as you expect them to be. If you want a brochure that sticks out and works well, you should make sure that the designing, copywriting, and the printing process is well thought and done.


If you want to make your brochure look more interesting and increase your advertising and marketing success, here are some good ideas to use.


1. Use Embossing

By adding a three-dimensional effect to your brochure, embossing elevates it to the next level.

Embossing gives the brochure a more enticing appearance, and it is also intriguing to touch because it has a distinct sensory experience. However, don't go overboard by embossing everything on your brochure's design. Just emboss portions of the brochure that are relevant or need to be highlighted, such as the headline or key points.


2. High-quality Printing

To ensure that it looks perfect, a successful design needs high-quality printing. Your brochure's final product is determined by how well it is printed.


Check the final design first before submitting, making sure it is in 300 dpi and ready for good quality printing. It is one way to ensure the quality of the brochure after printing. Then, choose quality material, such as a premium quality paper that is thicker than most, to make it seem more durable and fancy.


3. Add Fold

If you need to provide more detail than the brochure size allows, consider printing a brochure with a fold so you can communicate with your target audience more effectively. It also seems to be more interesting. You should make it half-folded, tri-folded, or spiral-folded.

Brochures like this stand out, and they can even make a better impact on the receiver.


4. The use of colours

Using vivid colours in the brochure will help it stand out even more. However, you must exercise caution to make the appropriate choice so that the colour you choose will accurately reflect the image you want to convey to your target audience and generate the desired impression, as colours have a significant impact on people's perceptions. Often, make sure that all of the colours you use in your logo complement one another. To create a pleasing look, try to find a colour palette to work with where the colours selected are complementary.


5. Proofread

Proofreading is an important phase in the design process before submitting a brochure to be printed. Proofreading guarantees that the brochure you have created is free of errors, whether they're in the content, text, or design. Since one of the most important aspects of designing a successful brochure is ensuring that it conveys the correct message, it is vital to ensure that the design of the brochure is free of mistake.


Of course, some of the tips are optional, such as using premium quality paper, adding paper fold, and using embossing. But the essentials are a must and very important to do, like proofreading and using high-quality print service.