4 Brand Marketing Tips for Beginners Part One
Branding is about influencing the perception and experience of the target group and thus giving a company or product a certain image in mind and emotions of the customer.
Suppose you want to build your audience. In that case, you have to deal with your target group comprehensively, get involved honestly and provide targeted solutions for their requirements and wishes.
This is especially true for the online world, where ongoing and individual exchange with customers is essential to achieve the desired brand perception and the expected positive image.
#1 Pictures and Videos Say More Than A Thousand Words
Key visuals such as the apple from Apple, the purple cow from Milka, or the sailing ship from Becks are essential elements of a unique brand style.
However, since the importance of videos on the web is continuously increasing, it is advisable to create, establish, and constantly use a moving image style.
Because videos can convey the emotion and atmosphere of a brand directly like nothing else. Successful online videos spread the brand message using word of mouth, as users voluntarily distribute them to their online communities.
Viral brand communication will gain importance in the future. In any case, paying close attention to this has a positive impact on the brand's visibility and popularity. Viral marketing offers excellent opportunities, especially for weak brands.
Because if they manage to create expressive videos or content with relevance and impact, they can spread like solid brands through the viral effect (according to studies, 88 to 96 percent of respondents share an emotional experience with at least one other person).
With the help of the internet, advertising your own brand will be easier as you no need to issue brochure printing in public places, not only it saves time, it also saves costs.