4 Common Branding Mistakes: Part 1

4 Common Branding Mistakes: Part 1

Besides being useful for making potential consumers interested in your products or services, branding also helps provide an identity for the business. If you do branding in the right way, surely the message will be conveyed and the goal will be achieved. But if you are new to this, there could be some mistakes that make your branding fail. It's better if you know these following common mistakes and you should avoid them so that your goals can be achieved.

1. Make a bad brand name
When you start a business, creating a brand name is the first step. This is something to think about carefully because that is the name that will be used permanently. Unfortunately, many businesses make their brand name too long and difficult to remember. Although you can choose the brand name according to your taste, you also have to make sure it is good for the market. Keep in mind that the brand name is crucial, you have to make sure people can remember it. As a consideration, you should choose a simple brand name and not too specific. A simple name can make it easier for the potential customers to remember the brand, also choose a name that is not too specific just in case in the future you want to expand your business to other fields. When this happens, you don't have to change your name and start the branding process all over again.

2. Make an ordinary logo
Besides the name, another thing that is related to the business and will be clearly visible to the customers is the logo. However, many new businesses think the logo is not important so they don't focus too much on it and end up creating an unattractive logo. Choose easily recognisable shapes, authentic typography, and an eye-catching colour palette. This is to build your brand identity and of course, make customers remember it. If you are not very good at design, you can use a design service in Singapore, they will create a logo that is suitable for your business.