4 Common Problems With Name Card Design and Printing

 

You might think that designing and printing name cards are simple. After all, it looks like what you need to do is make a layout, input the contact information, and have it printed right away, right?

 

In reality, there are many things to consider when it comes to making name card in Singapore. This is because even though this tool is small, a business card can bring a lot of advantages for you as a professional.

 

In order to avoid the mistakes that a lot of people do, here are the common mistakes and problems that are usually encountered in designing and making name cards.

 

1. Plain Design

Yes, when it comes to making name cards, less is more. That means a simple and straightforward design is better than making it appear too grand with too many embellishments. However, that does not mean that you should design your name card too simply or making it very generic that it is hard to distinguish from other people's name cards. It is still very important to make yourself stand out and memorable in order to make a name card an effective subtle marketing tool. So, even if the design is minimalistic, you can add some extra touch to make it more impressive, such as finishes. There are many finishes that you can choose for your professional business card, such as embossing, letter pressing, laminating, coating, and so on. You can discuss this with the printing service that you work with to find the best alternative for your design.

 

2. Not Choosing Colours Wisely

Colours is a very important aspect of a name card design. Without a good choice of colour, you cannot make a good one. As you are representing your brand or organization, you would want your name card to also reflect that. So, use colours that represent your business or brand, and make sure that the supporting colours complement the main colour. Pay attention to the contrast of the colours used as well, so that the text on the card can be easily seen. For example, the most basic thing to remember is to use a dark-coloured font on light-coloured background, and vice versa.

 

3. No Tactile Appeal

Another way to make your name card stand out is to make it memorable upon touch. This can be done by using textured paper, adding engraving or embossing, as well as thermography. Many people forget about this and go for a plain name card with minimum tactile appeal, which is quite a missed opportunity. By ensuring texture on your name card, you can even be seen as more professional and reputable. So, open up more opportunities by adding this extra spice to your card.

 

4. Using Cheap Paper

The paper that you use to print for your name card also matters. A lot. Many people settle for less to save up production costs. But this also cuts down the opportunity and effectiveness of the name card itself. It is more recommended to use premium quality paper that tends to be thicker than cheaper ones. This makes your name card more proper and durable, which allows it to last for a long time.