4 Digital Marketing Strategy for Beginners


More and more people have realized the potential digital marketing has to expand their business exponentially. Often, this strategy can be free. But if you choose to pay for it, then the results will be even more satisfying. Whichever you choose, it is important to understand the right strategy for digital marketing to ensure this success.

This article will give you a number of tips on how to implement a working digital marketing strategy in Singapore.

So, read all the way through.


1. Make buyer persona

As marketers, it is important for us to first understand what kind of people we are targeting with our marketing efforts. For this, proper research must be conducted and buyer personas need to be determined.

In marketing, you do not have to try to get to everyone. Just focus on the kinds of people who are most suitable for your products or services. These people are easier to convert and they require less effort than having to convince everyone in the market.


You can create a buyer persona based on demographic information like their location, age, average income, and job. You can also make it more specific by knowing their interests, hobbies, goals, challenges, and so on. The more you know about your customers, the better you can utilize the digital market for your success.


2. Establish a goal

Without a clear goal, it will be difficult to make a great digital marketing strategy. Setting a goal makes it easier to see what to achieve at the end of the journey. You can set short, medium, and long-term goals for digital marketing in Singapore. These goals of course should be based on the business' needs. When creating a goal, you must make it SMART, which stands for specific, measurable, attainable, and relevant. Keep this simple formula in mind, and you will be able to come up with something that is definitely achievable.


3. Audit marketing strategies

When creating digital marketing strategies, it is important to always evaluate your current marketing strategy and see what works, what does not, what needs improvement, and so on. Take a look at three different types of media that can be used, which are earned, owned, and paid.


4. Know the required budget

In establishing a digital marketing strategy, you need to know how much money is required for it to work. But also, budget involves how many resources do you have in general. Without proper budgeting, your marketing strategy would not be able to go on smoothly. Determine how many people are working on the campaigns, as well as the tools that you have for it. With all these resources, you have to make sure that they align with your strategy and that it is possible.


So, those are the very basics of making a digital marketing strategy, Keep in mind that it is absolutely critical to plan for it carefully. It is okay to take your time because if you get too haste in releasing a campaign, the end result will not be as satisfactory as you hope it to be.