Four Effective Branding Tips with Brand Management Part Two

Branding Tip 3: Create Enthusiasm Among Customers 

Of course, sophisticated multi-channel communication is more important than ever for a brand today. However, it is even more important for brand success that the existing users of your brand are highly satisfied - with the use of your product/service, your advice, your service. 

Because this satisfaction spreads virally: online reviews and experiences from friends enjoy the greatest trust of all forms of communication. 

Branding Tip 4: Invest in Recurring Points of Contact With the Customer 

When you've done your homework, take it a step further - and invest in the development and design of new services. Innovations in and on the product are great and important, but less and less provide a noticeable, lasting reason to buy compared to competing products. 

Additionally, digital services such as digital name card printing can often extend the core offering of a brand, offering perceptible added value, and even provide new sources of revenue in individual cases. 

Ideally, the latter, even in the form of "recurring revenues, "provided you can win customers for a subscription model. However, the new services of a brand created in this way must be perceived as having added value: Just because an app with extravagant functions is now available for your cream lotion does not mean that your customers see it as an advantage for themselves.