AB Testing: 4 Great Ideas To Test Your E-Commerce Part Two
2. Your Categories Page
This page is just as useful for your SEO as it is for the customer. It is to this page that the customer turns when he does not know yet what he will buy.
For this test, measure the number of clicks, conversion rate, bounce rate, pages visited at each connection, and time spent on the page.
Among the different tests you can put in place, here are some ideas:
- Feature a product from the page, preferably the one that sells best.
- Show all products in the category on one page.
- Highlight the products in promotion, which belong to the category visited.
- Offer a purchase guide in each category.
- Since the categories and subcategories pages are used for research, it makes sense to test and measure the impact of a buying guide on navigation and conversion.
3. Your Product Page
Not only are product pages the conversion center, but it is also the template with the most pages on an e-commerce site. Therefore, optimizing this type of page has the greatest impact.
4. Your Verification
Page Verification is the last step in the sales process. You don’t want your customers to give up at that level.
For you, this is the opportunity to take the prospect to the customer stage.
How?
Test different elements on the verification page. To know:
- Make recommendations when finalizing the order: suggest additional items that will help you make better use of the selected object.
- Offer payment on one page or on several pages, to check the one that suits your customers.
What if you added a customer review badge? Many e-commerce sites started using Trustpilot or Verified Reviews for example. Test the insertion of these badges at different locations throughout the purchase tunnel. You can potentially increase sales through trusted customers!
