4 Strategies for Enticing Looking Postcards


Are you looking for new ways to promote your company to your potential customers? Do you want a low-cost, high-impact marketing tool? It appears that you need postcard printing services in Singapore. Despite sounding outdated, postcard printing is still popular. Common advertisement strategies such as postcard printing have and will continue to have a role in the market. This marketing tool is beneficial to a large number of small and medium-sized companies.


If you are interested, here are three things to know about making your postcard stand out and be irresistible.


1. Use high-resolution images

Using portraits or photos in your postcard is a must. Naturally, the photographs you use in your postcard can be related to your promotion or marketing message. But, most notably, it must be of excellent quality. When creating a postcard, it's necessary to remember the resolution of the picture you're going to use. It must have a resolution of at least 300 dpi. The higher the number, the better. You would not be able to get the results you want no matter how advanced the postcard printing machinery in the printing facility is if the architecture is not good. This is something that you should always keep in mind when designing a postcard.


2. Create a content strategy

Evaluate the content of your postcard carefully. Since it is a small marketing medium, it is critical to make the most use of the available space. Keep in mind that a lot of words on your postcard will make things look stuffy. As a result, you must understand what should and should not be communicated. Most importantly, each postcard should concentrate on a single promotion. Avoid cramming everything into one small room, as this will make your postcard seem cluttered and unappealing.


3. Create a two-sided design

Remember that your postcard has two sides, both of which you can design and print. So take advantage of the opportunity by designing and printing all sides of the postcard.


Your postcard would seem better, more persuasive, and credible. You will use the front section to draw viewers in with eye-catching visuals and intriguing headlines. The backside of the card will also be used to give material to the targeted audiences. Remember that when designing a postcard, a plain and minimalistic style is preferable such that it does not seem overwhelming.


4. Add coating for your postcard

Coating the postcard will make it look shinier and glossier, and it will also help it last longer by allowing it to withstand damage from moisture and other factors.


The only drawback is that your postcard would be difficult to write on since it is coated, especially with UV coating because it is too slippery and the ink from the pen won't stick or absorb into it. Don't worry, however. You can overcome this issue by covering only the front side and leaving the backside uncoated, allowing people or the target audience to take notes on it anywhere and at any time.