4 Tips for High-Quality Postcard Printing


The quality of postcard printing for marketing efforts in Singapore is definitely determined by the design. How would you be able to print a postcard that looks amazing if the design is not up to par? The design and printing quality of postcard marketing are both vital.

If you decide to use postcards as a marketing medium, it is important that you first ensure that the design of the postcard is suitable for high-quality printing.


Here are a few postcard marketing, designing tips you can take note of.


1. Less is more

The easiest way to craft a postcard in Singapore is to keep it simple. Avoid cramming too many pictures or texts into your design; this would just make it appear cluttered and difficult to read.


Note that the more components, especially messages, on your postcard, the more difficult it will be for your target audience to grasp the core details of your campaign. This would just lower the postcard marketing's chances of success. What you need to keep in mind when designing a postcard is to keep it entertaining enough to catch their eye, deliver the important detail, and close it with a strong and straightforward call to action.


2. Captivating headline

On the design of your postcard, do not overlook the importance of having a headline. A headline should be a single sentence that sums up the content of your postcard for marketing.


Remember to make the headline copy straightforward, concise, and persuasive when writing it. It must also be supported by the layout or design. Hence,  it is undoubtedly important to have a headline that is large and bold in order for it to stand out.


3. Use high-quality images

Without a doubt, the style of your postcard must be attractive. Inserting a relevant and enticing picture is one of the better ways to do so.


Many people, though, make the mistake of not paying attention to the image quality, resulting in a stretched and pixelated postcard image when printed. Thus, to avoid ending up with a low-quality postcard, make sure you just use a high-resolution file.


How can you tell if the picture you are using is of excellent quality?  What you have to do now is look at the resolution as you design it. A perfect picture is one with a resolution of at least 300 dpi. This size is ideal for high-quality printing. 

If finding your own high-quality pictures is too difficult, you can try using stock photos from the internet. Some of them are free, some need payment. But they are all generally in big size and amazing resolution, which is perfect for printing.


4. Add a personal touch to your postcard

Personalisation is one of the most important facets of marketing, and it is used extensively in both conventional and digital marketing. Personalisation gives the user the impression that the postcard was created just for them, and it also makes the experience feel meaningful and personal. Personalisation can be as easy as using their first name, so collect some knowledge about your target audience before starting the postcard design and printing process.