4 Tricks to Make Attractive Postcards


In the field of marketing and advertisement, a postcard is not to be forgotten. In reality, it is one of the most cost-effective and effective conventional marketing tools available.


Postcards have a personal and meaningful feel to them, so they are a perfect way to reach out to target markets, particularly those who are not big on technology.


Postcards can be used in a variety of ways. You may, for example, insert your postcards into magazines or booklets, distribute them as handouts, place them on a receptionist's or cashier's counter, and so on.


Now that you have learned about the advantages of postcards, it is time to have your postcards printed and designed in Singapore.

Here are several tips for you to consider.


1. Come up with an engaging postcard content

First and foremost, remember that a postcard-only has limited space for content.  A postcard is normally A6, which is relatively small. As a result, you must express the main promotion message in a clear and simple manner.


The headline is extremely significant. A postcard's headline should not only be intriguing and compelling, but it should also be able to express the message's key information.


Then, when it comes to the rest of the content, make sure you do not mince words. Since you do not have much room d your target buyers do not have time to read long postcards, get right to the point.


2. Vivid colours

Colours are the simplest way to draw in your target audience. Bright colours, in particular, are ideal for postcard design because they stick out. However, you cannot just choose any light hue. You must ensure that the colour you pick reflects the nuance or ambience of the message you are attempting to express with your postcard. It must also be able to effectively represent the business. Another important thing to remember is that all of the colours you select for your postcard must be compatible with one another.


For correct colour reproduction, make sure your style is already in CMYK colours rather than RGB before printing your postcard.


3. Add picture or photograph

Remember to have a photo that will help you describe what you are promoting on your postcard. For better performance, the image you select should be at least 300 dpi.

When inserting pictures into the postcard, remember to make sure that it does not hinder the text or other elements on it. So, the size should not be too big. Or if you need to insert big pictures, you can tone down the opacity. But this can be tricky because sometimes it still clashes with the text on it. So, try to be creative without sacrificing the postcard's legibility.


4. Print different sizes for different purposes

Yes, an A6 postcard is a regular size that most people use. However, you can print the postcard in a variety of sizes for different purposes. Larger postcards are also better for mailing because they stick out most in a heap of incoming mail. Printing in different sizes does not cost a lot of money, so you should probably think about it.