4 Types of Branding That You Should Know About: Part 2

4 Types of Branding That You Should Know About: Part 2

Personal Branding
The concept of personal branding is usually opted and followed by politicians, socialites,  celebrities, athletes, and any person who has and enjoys celebrity status in the market. Right from the presence on the social media channels such as Instagram, Facebook, Snapchat, Twitter, etc, along with the right measures by the PR firms is quite requisite to create a successful personal branding. Once the celebrity is successful in his or her or their personal branding, he or she or they will get signed up as a brand ambassador for the several successful brands representing their company, products, and services. Or they could get some deals and free products for doing influencer marketing.

Cultural Branding
For this type of branding, essentially a cultural branding is done by the travel and tourism companies for a specific culture of any city, region, or country is to be promoted to the target market, both for local tourist and foreign tourist. Similarly, in the case of geographic branding, where a specific country, city, or region is marketed and promoted, usually, this type of branding is done by the ministry of tourism of a country, they are doing this so it can boost the local economy of that region. This can be done with an advert with a picture or video of the place, you can see this type of adverts mostly in airports. You would see this type of branding of businesses in Singapore if you go to Changi Airport, you would be greeted by various pictures of places to visit in Singapore.