Fundamentals of Graphic Design for Novices


Are you new to graphic design? It is absolutely important to strengthen your basics before proceeding forward to the next step of learning it. Without a good foundation, you will not be able to create great designs, let alone become a proper graphic designer. So, without further ado, here are the basics of graphic design beginners must know.


1. Design Balance and Alignment

Sure, a design can be as creative as you can make it. However, it always needs a good balance overall. The elements of the design need to be well spread throughout the entire visual for a good balance. With this, you can properly communicate the content of the design.


2. Visual Hierarchy

Speaking of balance, we also cannot leave out the design hierarchy. Design hierarchy involves arranging the content (especially the text) in a clear order so that the readers can have a good focus flow as they go through the content. For example, the header should be the biggest because it needs to be the one that grabs people's attention and read first. Then, you can proceed to make the main content smaller, then the least important ones even smaller, and finally footer as the smallest.


3. Space

In order to be able to make a good balance and implement a proper design hierarchy, you must consider the spacing in your design. Space leaves empty areas on the design where to eyes can rest. With spaces, your design can appear neat, less cluttered or suffocating, and easier to understand.


4. Colour

Of course, we cannot separate colour from graphic design. It plays an important role in any kind of design. Not only that it is crucial, but it also holds a lot of power especially over the readers or viewers of our work. With the right choice of colour, we can convey the right message and trigger the wanted emotion from them. As a beginner, it would be a great asset for you to understand as much as you can about colour psychology and know the meaning behind each colour there is. Also, the colour theory will help you a lot when it comes to combining colours and finding the best matches for one another in a design.


5. Typography

Text is one of the main elements of a graphic design. The choice of words might be good, but without a proper choice of typography or font, then the real power of those words would not be able to be conveyed. Typography does not only include the choice of fonts but also the font layout. Arranging it adequately enhances the experience of the viewer when they come across your design.


These are some of the most important basics that you need to master. Practice, find references and ask for opinions from people around you as well as professionals. The more you practice, the better you get. When you have fully understood how to incorporate these 5 elements into a design, then you can make progress into more advanced types of graphic design, such as motion graphics or animation.