In 2019, Internet sales revenue continued to grow at double digits, +11.6% according to FEVAD.  

As we are witnessing a new decade, electronic commerce is preparing for some major changes.  

In order to become or remain operational, it is important to be aware of the latest trends in e-commerce…  

Social Commerce, the Future of E-Commerce  

Social Platforms, the First Point of Contact for Companies  

Social commerce or e-commerce on social networks is now a growing trend that will profoundly transform online commerce in the future.  

Social media is no longer just a channel that connects people to each other. With improved sales capabilities, they represent more than just advertising channels. Today, users can now easily purchase products on the social network of their choice. Social selling or the use of social networks in companies allows you to detect, accelerate, and even grow your sales.  

Social Networks Are Already Heavily Impacting E-Commerce  

In addition to promoting products or services, social media platforms allow retailers to sell their products directly. Social networks as we know them have significantly improved their social marketing features. They are now an integral part of digital marketing strategies. This is more effective then the traditional way of advertising giving out flyer printing on the streets.

Thus, social networks compete with innovations in advertising and online shopping on their platforms: development of new advertising formats, insertion on button purchase applications, publication of product catalogues, and even in-line payment apps. These apps allow you to buy without having to leave the application.  

Instagram and the launch of its so-called buy publications feature is a good example. Such feature displays the price of the product on the published photo, as well as a description of the product. With the introduction of the “buy” button, social media now plays an important role in e-commerce, heavily contributing to its growth. 

Social media platforms act as inspiration channels and allow brands to be discovered as people navigate their streams. As social media continues to be an integral part of our daily fast, its power of influence e-commerce will only grow. 

E-Commerce Buying Trends of the Future  

Omnichannel buying will be more widespread  

The modern consumer tends to be constantly connected, looking for ever faster experiences. Of course, in the future, online sales will continue to grow. As the boundaries between the physical environment and the digital environment fade, multiple channels will become more prevalent in the customer’s shopping journey. Several technologies such as the Internet of Things are essential to carry out this omnichannel strategy. These multitudes of points of contact between consumers and retailers represent one of the keys to the future of electronic commerce. 

Technologies of the Future  

4.0 technologies such as artificial intelligence, virtual reality and augmented reality are tools for the future.  

Internally, the use of connected objects provides the company with certain cost, risk and time benefits. Externally, they bring real added value to the company, especially in terms of marketing uses.  

These technologies allow captivating customers that are today indifferent to advertising campaigns. And thus optimize the customer experience. In the future, their uses will be greatly democratized in companies, especially in the e-commerce sector.

The Consumer of Tomorrow is More Attentive to Brand Values  

According to a study by YouGo, millennials, future buyers, are not very loyal to brands. The main reasons mentioned do not refer to prices, but to brand values: quality of products, working conditions of employees and commitment to an eco-responsible approach.  

Future consumers will pay more attention to the products they buy so that they are consistent with the values they represent. In the future, brands must therefore incorporate a strong ecological vision.  

The Geolocation  

In full progress, the marketing approach SoLoMo is a sign of the future. It is based on the use of the data provided by users on their smartphones. By means of geolocation, it allows the sending of personalized and geolocated promotional offers, and hence allows reaching the customer in a more relevant way.