Glossy vs Matte vs Uncoated Finish For Name Card: Which One Is Preferable?


Printing name cards entails a variety of factors, all of which are equally important in order to ensure satisfactory output. Many people stress the importance of good design, but it is not the only factor that contributes to a good-looking name card. The quality of the card stock or paper, as well as the finishes chosen as the finishing touch, all contribute to a well-made name card.

Common finishes include embossing, debossing, UV filtering, adding a fold to the card, die-cutting, and, of course, coating.


The coating is maybe the most well-known because it is easy to do and adds a unique touch. There are three distinct types of coatings: polished, smooth, and uncoated.


Right now, you are probably curious about what the differences are between those finishes and when to choose which on your name card. In this post, you will find the answer.


1. Glossy Finish

A glossy finish creates a cleaner, slicker surface that gives your name card a professional appearance. Your name card will stand out from the crowd with this finish and it has a special feel when somebody touches it.  A glossy finish does not only makes the name card stand out, but it also increases the card's strength and durability. After all, the glossy coating adds thickness and extra layer to the card stock. Your card would be more resistant to dust and moisture with a shiny finish, meaning it will be less likely to get dirty or tear.


2. Matte Finish

Your card will have a matte finish, which means it will be smooth rather than glossy. In comparison to the glossy finish, this gives us a distinct glamour or exclusivity. It would have a softer, more dull feel to it, which is a positive thing. The texture will feel different, and you will be able to write on this card for more details if needed, as opposed to a matte finish, where writing with a pen is difficult. This finish can be paired with debossing or embossing to add more detail to make the card seem more elegant and professional.


3. Uncoated

You may, of course, opt not to coat your card and keep it as is. The uncoated paper absorbs more printing ink and dries faster, depending on the type of paper or card stock used. That being said, since there is no protective cover on this card, it is more likely to tear or damaged from many different things. To give it a little extra touch and a much deeper impression, pick a card stock that is a little thicker and textured.


Combine these coatings with other types of finishes to produce a more appealing card that can provide a deeper impact on the receiver.


Apart from the finish, you must ensure that the card stock or paper stock selected for the name card is of high quality. You must also make a great design so that everything comes together to create the look and impression that you want for your identity and branding purposes.