Google Analytics Gives More Data Control 

With Google Analytics 4, website operators have more control over which data they want to collect and save and when. It is now easier for them to decide when to use data to optimize their ads. 

It is also currently unclear how long website operators can continue to track users via cookies as before. Google responded to this with its update. The search engine relies on models trained by machine learning so that site operators will soon not be left without data on the behavior of users. These should fill any data gaps in the future. Google already explained how this works in August. 

For example, the algorithms should record conversions across multiple device types - even if a specific assignment to a single user is not possible. 

Check crawlability and indexing 

Analytics can help you decide whether your site is crawlable or not. Crawlers are bots that analyze your website's content to index it for a search engine. For crawlers to recognize changes on a page as quickly as possible, companies should check their pages for so-called crawlability. It is essential to: 

set the appropriate meta robots tag and 

Optimize the robots.txt file. 

It would be best if you allowed the bots to index a web page. Because: Without crawling and indexing, website operators cannot end up in the search engine rankings. 

Companies can check whether Google has indexed a URL by entering the relevant URL into Google search. If it appears in the search results, the crawlers were able to record and index the content. 

Alternatively, site operators can also enter the URL in the Google Search Console in the URL check field. If a checkmark appears with the message “URL is on Google,” the search engine has indexed the URL. 

If the URL is not indexed, website operators can check 

  • whether you have given the command "noindex" and thus excluded indexing, 
  • given the command "Disallow" and thus excluded the URL or the directory, 
  • have placed a page too deep in the structure, and the Google bots, therefore, cannot find it or 
  • whether you used too many redirect chains (Google accepts up to five hops).