When people talk about brochures, the first thing is definitely an A4 paper with lots of information that is always handed out by some people. Do you know that there is lots of work invested in the said paper by graphic designers? Here, we will talk about brochure and how it ties in with graphic design.

What is a brochure? 

According to Wikipedia, brochure is a paper that contains informative information regarding a product or a service. It can also be used to give information about a certain organization, too (though product and service is more common). 

However, for companies, brochures are more than a piece of informative content. For companies, brochure is a piece of marketing tool that can be used to attract an audience by describing the said product/service on the brochure. As it can attract an audience, it is important to invest in brochures. Hence that’s why graphic design agencies strive to create the most attractive brochure for their clients. 

Elements in a brochure 

The elements of a brochure are pretty simple. They are:  

1. Information 

Information is the most pivotal information in a brochure, as it gives the necessary information regarding the product that is supposed to be highlighted in the said brochure. To prevent boredom from reading the information, it is recommended to put the important parts of the information only.  

2. Background 

The background is important, as it can decide whether the person wants to read a brochure or not. Yes, the combination of background and font can actually compel a person to read brochures. Thus, it is important to use a background that matches the font. The background should be attractive enough to attract attention, but it should not bury the font either. 

The safest background is white, but you can be bold by using other bright colors. It would make the brochure stand out. However, when you’re using a bright color, make sure it doesn’t clash with the font’s color. 

3. Font 

Font is another aspect that is as important as background. It is how your information will be written out, but it should be compelling enough to match with the background. Make sure to pick the right font that will be able to represent the product and the company. However, it should be attractive enough to catch people’s attention. 

Graphic designers should also note the size of the font. The size should be able to put all the necessary information without making it look crammed or full. Make sure to leave some space to make the brochure look neat. 

4. Pictures 

Pictures are necessary in brochure, especially if you are presenting a product or a service. The picture can help you to convince the audience, as it is a real-life example of how the product or service will be. Even if the picture is a mere sketch, it can help the audience to picture how the product will be in real life. 

5. Fold 

Fold is a term used on how you would like to divide the brochure. Dividing the brochure is done by folding, hence the term “fold.” 

As seen above, the elements of a brochure are not as complex as it seems. However, it is necessary for graphic designers to invest their time to create the best brochure for their clients. Are you ready to create your brochure?