How Graphics Design Evolved Over The Years
Art has continuously maintained a constant change in style over the years. It has evolved consistently, based on the outgoings around the world. It should be noted that, with the ever-advancing state of technology, visual art has always seen the need to change and evolve with time. These changes can occur spontaneously and rapidly too.
Hence, as a form of art, over the years, graphics design has experienced its fair share of improvements, and thus, evolution.
Though graphics design's history and evolution are wide and varied, the word "graphics design" did not become known until 1922 when a man named "William Dwiggins" used the term to describe the art of designing using graphics.
Before then, professionals who are vast in the graphics design niche only did so by hand. However, over the last sixty years, the world of graphic design has maintained a high and rapid advancement based on technological improvements in digital art tools.
Early Years of Graphics Design
At this time, the term "graphics design" was not in vogue, but some of the earliest designs included 'typography' for printed works. Also, drawings on cave walls represented a form of olden age graphics. In the 1900s through to the 1940s, posters emerged as a form of visual art expression.
The '60s was the era when TVs became popular, almost as radios in every home. The popularity influenced the impact of graphic design, which was usually used on TV advertisements.
Also, poster arts were used by advocates for political purposes such as protests, campaigns, propaganda, and the likes.
In the 1970s, cultures began to influence designs all over the world. Japanese art became common for the most part. Some of the Japanese elements that became popular include symmetry, the use of blending colors, and icons at the center of designs.
At this time, bold and bright colors were used by graphic artists to grab the audience's attention. The use of personal computers became popular and affordable for everyone. It made design tools available for most people.
In 1985, Microsoft introduced Windows, which made operating computers easier for people. This period was also known for big-block text.
In 1990, Photoshop 1.0 arrived for use. Then, one could only use Photoshop with Macintosh computers. The invention of this new tool again changed designers' ability to practice new techniques that included overlapping of texts, faded elements, and digital overlays.
This period began entirely new improvements for graphic designers. It set them at a higher pace, and with powerful tools becoming more available, people suddenly could design on small and portable devices such as smartphones.
The importance of designs became prevalent at this point, especially with the creation of logo design, which also started.
The world of graphic design has met recent changes over the past few years. However, there isn't a single method that dominates another in the creation of design today. Trends and techniques are only developed from year to year, sometimes even months apart. Different approaches have been explored, ranging from cut-out texts to mesh with strong images for creating unique website visuals and logos to other trends, including flat icons and videos for marketing channels.
As the years roll on, designs will be more personalized and more widely used by almost everyone for personal and commercial purposes.