Admittedly, we only have a rudimentary knowledge of graphic design ourselves. And for really demanding projects, you should look for a professional.  

A little knowledge of programs and colors is still essential to quickly implement small things yourself - even if they are only for a newsletter. Here are our three graphic design tips for dummies. 

Tip 1: Use Free Photos and Icons 

For Free Photos: The Pixabay website claims it has over a million free photos. The Unsplash database for free photos that you can even use commercially. You don't even have to specify the watch lifter (although that's always the decent way, of course). Alternatively, the Pexels database also offers many free images. 

For free icons: If you need small vector icons, e.g., for internal presentations, Flaticon is the right website. Another free icon website is Thenounproject. Remember to search with English keywords. Another great thing is that you can download the icons in various file formats.

Tip 2: Know the Correct File Format 

Photos, graphics, and illustrations can be divided into two broad formats: pixel graphics and vector graphics: 

Pixel graphics (.bmp, .jpg, .png) consist of individual pixels. Their big disadvantage: If you try to enlarge them, they quickly become blurred. 

Vector graphics (.svg, .pdf, .eps, .ai) consist of lines (paths) that connect individual points with one another. This means that they can be enlarged or reduced as required without any loss. And because each individual line can be edited at any time. The entire graphics can also be easily changed afterward. Vector graphics are perfect for logos but not suitable for photos. 

Now, let's take a closer look at those formats: 

The .png format works well for logos and illustrations. Since every additional color inflates the file size, it is excellent for files with few colors - like logos. The significant advantage: A transparent background is supported. That means you can put a png file in front of any background. 

The .jpg format works well for photos because each pixel can be a different color. Even so, the file remains relatively small and takes up little space. The format is entirely unsuitable for logos and illustrations. And: It cannot show any transparency. It is always completely colored. 

The .bmp format is entirely out of date. It combined the disadvantages of .jpg and .png and used to be the default format of Paint. 

The .gifs format is suitable for anything that should move (for example, GIFs). 

The .tif format saves photo files in excellent quality with a lot of storage space. Rather something for more professional photographers who want to transport their images without loss.