Work With Influencer To Reach a Big Audience: 

Influencers have a wide following on social media platforms and are also willing to promote brands if you send them free products. Determine which influencers are likely to be involved in your brand. Inquire if they'd like to collaborate with you. Describe what you'd give them in exchange for a promotion. Check how many new followers you gained as a result of your influencer partnership to see whether it will be beneficial to collaborate with them again. 

Encourage Customers To Follow You Offline: 

Asking people in person to follow your online social media account is the best way to get the attention of a big audience. When people engage with your company in person, encourage them to join you on social media platforms. You can also add your social media information on your business card printing to let more people know about your social media presence. 

Cross-Promote Social Media Channel To Gain Followers: 

Maybe someone who has followed you on Instagram does not have any idea about your brand’s presence on Facebook. Make sure your fans are aware of your other social media accounts. You can give the description of your other social media platforms in the bio of each account. Use calls to action in your posts to encourage your fans to join you on other social media sites. 

Conclusion: 

Having a large social media community is critical to running a successful company because it introduces the products and services to a larger audience. It is not necessary to spend a lot of money to develop an online audience. You can increase your audience without wasting money on ads or buying fake followers by using a variety of strategies.