Instagram Marketing: The Guide to a Strategy That Works Part One
Instagram is one of the fastest growing social networks today. While the application had one million users when it was launched, there are now nearly one billion worldwide.
Instagram is particularly suitable if you want to reach a young audience (71% of users are under 35) or publish visual content.
Why Marketing on Instagram?
One of the most convincing reasons is that there are more than 200 million Instagrammers who consult at least one professional profile per day and more than 60% of the users of the platform declare to have already discovered a new product for example, cute self ink stamp through Instagram. It’s an interesting opportunity for businesses, isn’t it?
Create an Instagram Marketing Strategy
1 - Create an Instagram Business Account
First, you must have an Instagram Business account, which will give you access to options not available from a personal account. You will be able to use Instagram ads or the " Shopping" function and have a call-to-action button on your profile.
2 - Identify Your Target Audience
This is about having a clear representation of the people you are targeting.
During this step, you must determine in what age group your audience is, where they live, what are their areas of interest, their socio-professional category and especially to what extent they could be interested in your brand.
Indeed, the more you know about your audience, the more you will be able to offer them relevant content. You can use your Instagram account stats to quickly learn about the demographics of your followers.
3 - Identify Your Goals
Communicating on Instagram just because it's trending or to get more followers are not viable goals. It is important to clearly define your needs in order to launch a relevant and coherent campaign. These needs can be, among others:
- Make your brand known
- Attract new prospects
- Retain your customers.