Has Digital PR Made The Traditional Approach Irrelevant Part Two

Digital PR has certain advantages over the traditional approach. The advantages are in areas such as its ability to create campaigns that raise brand awareness, improve online presence through visibility, a platform to launch products or services, generate leads, and even make direct sales online.

Digital PR also allows for user engagement and the platform to get feedback on product views, suggestions, and objections, unlike traditional approaches where it is nearly impossible to get feedback or allow user engagement.

However, traditional PR focuses solely on making people aware of a particular brand. We can say that because the traditional approach concentrates very effectively on brand awareness, it is still relevant to date. 

Whilst traditional PR is more effective in creating and promoting brand awareness campaigns; digital PR is more flexible and broader; it can serve all purposes well.

Although digital PR is more robust in terms of objectives and there are no limits to what can be achieved through it, the traditional approach is also as relevant as digital PR. 

In conclusion, digital PR has not made the traditional approach less relevant. It all depends on the kind of brand you are trying to promote and what one is trying to achieve with one's business.  

Digital PR is not meant to replace the traditional approach, such as issuing out informative flyer printing but to make it better by adding some important details. However, both strategies can be combined to achieve the best results.