The History Of Advertising: Where Does It Come From Part One

Advertising accompanies us in everyday life in different variations. It is available in analog and digital form, and it has many "faces" in the media.  

However, sometimes it is not easy to spot them, or it is unclear whether they are advertising. But how did advertising develop? And who invented advertising? The following overview, "The History of Advertising," will help you with the jumps. 

Where Does The Term "Advertising" Come From? 

The term "advertising" has a forerunner in Germany: Around 1870, all means and actions that draw attention to a particular product or an idea were summarized as "advertising." "Reklame" is derived from the Latin word "reclamare." Translated, it means "to call out." The term goes back to the barkers of the Middle Ages. It was not until decades later - around 1930 - that the term "advertising" caught on in this country. One thing is certain, it is advertised for a wide variety of purposes! And that has always been: 

The Origin Of Advertising (800 BC) 

For the first time, people created time-delayed messages to a broad masses - initially with the help of painted boards. 

The First Advertising Professionals Come Into Action (14th Century) 

Marketplaces are becoming the central advertising and trading venues. This is where dealers sell their goods, and customers haggle over prices. In the late Middle Ages, the first professional barkers appeared, calling out on behalf of other advertising messages.  

The Birth Of Mass Advertising (15th Century - 18th Century) 

Johannes Gutenberg developed letterpress printing in the 15th century. This new form of mass communication is revolutionizing society: thus, many more people are given access to education. This allows you to form a more well-founded opinion on certain facts and topics.