The History Of Advertising: Where Does It Come From Part Two

Advertising Conquers The Public Space (19th Century) 

It is becoming more and more attractive for companies to invest time and energy in advertising campaigns. This makes advertising visible everywhere: on advertising pillars, on posters, and in newspapers. With the invention of electricity, the first neon signs appeared in public spaces. 

Media Technology And Media Psychology Shape The Development Of Advertising (20th Century) 

Two new forms of media conquered the advertising world towards the end of the 19th century: radio and film.  

The commercial, however, begins his career flatly in the cinema and then starts as a commercial on TV. After the end of the Second World War, a modern advertising industry developed in the United States.  

This means that companies are giving out their printed company flyer to establish brands and brand images that appeal to the emotional world of their customers. As the advertising presence increases, so does the public interest in it.  

In other words: For example, science is carrying out initial research into advertising effectiveness, and for the first time, there are critical voices loud about advertising and consumption. The first advertising bans for the tobacco industry soon followed. 

Digital Advertising (21st Century) 

Advertising reaches us through more channels than ever before. In other words, globalization and technical progress keep creating new forms and opportunities for advertising. Examples of this include personalized advertising, in-game advertising, and product placement. 

Advertising Is Becoming More Intelligent And Automated  

So who invented advertising, and where does it come from? In summary, advertising was not invented by one person. Instead, many bright minds have ensured that advertising has become so versatile and ubiquitous over the past centuries and millennia.  

However, the story of advertising does not end there. Advertising is getting smarter and will continue to play a significant role in the future. As content marketing approaches show, it is becoming increasingly difficult to distinguish between editorial content and advertising. The technological advances in artificial intelligence will also have a lasting impact on the advertising world.