How a Beginner Can Design a Logo in Singapore

 

Wants to design a logo in Singapore but not a graphic designer? There is no need to worry. Graphic designers are not the only ones who can make logos. Anyone can. However, it needs practice so that you can perfect your craft.

With these steps and tips, you will be able to come up with something great and explore your new skills for further logo-making purposes.

 

1. Understand your brand

Having a great understanding of the brand that you are designing the logo for is very crucial in order to make sure that you know what kind of logo fits the delivery of the brand's vision, mission, and beliefs. So, the process of making a logo should start with research. Without research, you won't be able to have a solid foundation for your design process.

 

What you need to ask when conducting research for a brand logo is:

  • the type of customer

  • the competition

  • the keywords of the brand

  • the company name and slogan

  • where the logo appears most often (online, social media, or print)

 

By knowing these, you'll have a clearer idea of what kind of logo design that you want to design.

 

2. Learn the basics of logo design

As a beginner, of course, you still need to learn how to do it, and how to do it right.

 

Learn about how to make a good logo. For starters, it is important to know that many of the great logos of big brands out there are simple, yet memorable. They are unique and versatile, thus can appear the best they can be in various mediums. Those popular logos communicate the business easily and properly, thus they are recognized and remembered by many.

 

As you design a logo, it would also be good to learn about visual hierarchy so you know which information is most important and how to make sure that the focus of the people who see the logo is at that certain focal point. Use the right fonts, colours, size, and others to do this.

 

Don't forget to also decide what type of logo that you want. You can make word mark logo, which only consists of your company name, uses your company symbol or initials, or a mix of both. The decision also affects the use of hierarchy in the visual design.

 

After that, design the shape that you want as well. These days, logo designs are very creative. You can make it circle, square, rectangular, triangular, or others.

 

3. Decide the colours and fonts

In this step, you should add a certain splash of colours to your logo. The choice of colours should still represent your brand and the energy it gives off to the consumers. They contribute to creating a perception of what kind of brand you are, so be careful in making a decision. This also goes the same with font options.

 

Moreover, fonts affect the legibility, which can determine the efficiency of a logo in communicating with the customers when they see it.

 

Once your logo design is done, make sure to these it and get a second or even third opinion to get the best alternative.