Designing with type on and around pictures is an excellent technique to have in your toolbox. However, it can also be one of the most challenging concepts to master.  

To get the most out of adding type to a picture, you'll need the right photo, a good eye for typography, and a clear idea of what you want to achieve. If you're ready to take on the challenge, here are some pointers on how to make it work.  

1. Make Use of Contrast  

To be successful, texts must be readable. Make sure the text has enough color variation to be visible when paired with the picture. Choose a dark-colored type treatment if your image has a light backdrop. The size of the text compared to what is happening in the picture is often referred to as contrast. The lettering should complement the image.  

2. Have Text in the Image  

It's not uncommon for text to be a part of the picture you're working with. It isn't easy to do and only works under some circumstances. To work with, you'll either need a simple photo and phrase or an image that has text in it.  

3. Adhere to the Visual Flow  

When it comes to working with text and pictures, one of the most important tips is to work with the image's visual flow. To suit the logical parts of a picture, you'll need words. Also, avoid putting text over important sections of a picture, such as the main action in a photo, people's faces, or the product you're trying to sell. In terms of visual flow, search for text spaces where the image's subjects will look.