How to Choose the Right Typography
No matter what type of document you are creating, choosing the right typography can be time-consuming. The fonts are numerous and all have their particularity. Depending on the medium and the target, certain fonts will be better at enhancing your document and conveying your message.
The Importance of Typography
First of all, it's important to remember that typography and font are two separate things. Typography is the font family. “Georgia”, “Helvetica”, “Times New Roman” are typefaces, while “Helvetica bold” or “Helvetica italic” are fonts. Adding bold or italics, for example, to typography creates fonts.
Every typography and, therefore, its fonts matter when you create your documents. They can transform a design and a message by giving it a different style. Some typographies will adapt more harmoniously than others to your medium and make it more attractive and impactful.
The Different Types of Typography
To choose your typography, it is important to know the different categories of typography. Depending on the image you want to convey and your message, certain categories of typography will be more appropriate. Modern, classic, fancy, baroque, feminine, masculine, serious, creative… there is something for everyone.
Serif fonts are fairly common fonts that use serifs, small lines at the end of each letter. It's a classic typography category found at Times New Roman, Georgia, Garamond, and many others.
Unlike the Serif typeface, the Sans Serif font, as the name suggests, corresponds to sans serif fonts such as Arial, Helvetica, Tahoma, or Verdana. Sans Serif fonts are less loaded fonts that bring more modernity.
Cursive or script fonts, like Lucida Handwriting, often resemble handwriting. This is a less formal style that adds a touch of originality and authenticity to your documents.
Fancy or decorative typographies are often used for titles because they allow you to be creative and come up with an original design. Impact, Fraktur, Wingdings are typographies belonging to this category.
Monospace fonts, such as Courrier New, Lucida Console, or Futura, correspond to typefaces with a fixed width. They are easily readable typographies which offer a lot of clarity.
Some Tips for Choosing Your Typography
Typography is an integral part of graphic design. There are therefore a few rules to follow so that it matches perfectly with the design of your media.
Choose Your Typographies Sparingly
Just like the use of colors, it is possible to diversify the typographies on the same medium. It is advisable to use 2 to 3 different typographies in order to keep a certain balance. However, nothing prevents you from playing with the size, thickness, and italics to give dynamism to your document.
Some Typography Rules
For the chosen typography (s) to convey your message as clearly as possible, a few typography rules should be applied. Punctuation and spaces are not to be taken lightly. It is also better to avoid cutting the words at the end of sentences.
Space, line spacing, and layout: whatever the length of your text, everything should be suitable for comfortable reading. So make sure your typography is readable. The colors of your media design should also match those of your fonts so that there is enough contrast.