Typically, businesses send press releases and other content to journalists via email. However, we don't mean to say that sending via email is the only correct option.  

In the end, it all comes down to the personal preference of each journalist about how they prefer to receive content. In principle, you may be guided by the thought of how the journalist can process your information the easiest and fastest, and that usually speaks for the digital path.  

When sending an email, we recommend always write the press release directly in the email (so they can read it right away). However, you can also send the exact text in a structured PDF in the attachment or make the PDF available as a download link.  

Get The Journalist's Attention First 

Remember that you want to get the journalist's attention in the first step, which is not that easy in the email inbox. So, it may be better to use an unusual way of addressing them.  

Send a postcard printing or a small parcel to attract attention. You can always send the actual press text afterward by email.  

When Do You Send Press Releases? 

After we have clarified how you will send your information to the journalist, the question remains when you will do it! We are completely honest: it cannot be said precisely.  

The golden rule from the textbook is that you should always send press releases between Tuesday and Thursday. On Monday, editors have many administrative tasks and are busy with editorial conferences and topic planning.  

On Friday, however, you are (mentally) already on the way to the weekend. On the other hand, if every PR agency adheres to this rule, it might be good to send your press release on Mondays or Fridays because it doesn't get lost in the mailbox among thousands of others. However, it would be best if you experimented with what's best for you.